The day our marketing executive nearly got stranded (and what it taught us about IT resilience) | Microbyte

The day our marketing executive nearly got stranded (and what it taught us about IT resilience)

The Day Our Marketing Executive Nearly Got Stranded

This morning, I arrived at the office to see our Marketing Executive’s desk empty. Stephen was late. Very unlike Stephen, and at Microbyte, we pride ourselves on punctuality and respecting people’s time. Shame really, he was a good guy. It really broke my heart to let him go…

I’m just kidding! He soon walked in, bleary-eyed, fresh (well, not quite fresh) off a chaotic journey back from holiday, and suffering from jetlag and about two hours of sleep. Over coffee, he told me the whole story—and it turned out to be a perfect metaphor for something we talk about all the time with our clients.

Stephen had been caught up in a major systems failure at Antalya Airport. Passport control’s systems went down, causing absolute mayhem. Flights delayed, passengers confused, staff scrambling. Worst of all, there was a total lack of clear communication. No updates over the tannoy, no guidance from staff—just mounting frustration.

But here’s the part I liked: Stephen stayed calm and, drawing from the culture we foster at Microbyte, took action. He contacted our HR manager to prepare for the possibility of being stuck in Turkey for an extra day. He was proactive, thought ahead, and managed expectations. Meanwhile, the airport staff—despite working on the frontlines—seemed to be just as in the dark as the passengers.

Eventually, after hours of confusion, the staff started manually processing passports, taking photos and stamping them the old-fashioned way. Crisis averted, but it didn’t need to be this messy.

What’s this got to do with IT and MSPs? Everything

When critical systems go down in a business—whether it’s a server, network, or application—the difference between chaos and calm often comes down to preparation and communication. Proactivity is what keeps businesses stable under pressure. It means having plans in place, knowing your next move, and keeping everyone informed.

Reactivity, on the other hand, leads to uncertainty, delays, and lost trust. Without a tested backup plan and clear processes, businesses can find themselves just like that airport: scrambling, reactive, and letting down their customers.

At Microbyte, we always tell our clients that downtime isn’t just a technical issue—it’s a people issue. Do your staff know what to do when systems fail? Do they know who to contact? Are your backup processes clear and communicated from the CEO to the cleaner?

It’s not just about the IT team swooping in to save the day. It’s about equipping every member of the organisation with the knowledge to respond appropriately: whether that’s fielding customer queries, offering reassurance, or executing manual processes until normal service resumes.

And let’s not forget the wider business impact

Because of the passport system failure, Stephen—like hundreds of other passengers—risked missing a day or more of work, disrupting operations for countless businesses and organisations. For the airport, the ripple effects were everywhere: growing queues of stranded passengers, overwhelmed staff, gridlocked car parks, and a backlog of flights either delayed or missing crucial connecting passengers.

The chaos affected not just the holidaymakers but also airlines managing compensation claims, insurers processing payouts, and businesses suffering from staff absences. The reputational damage to the airport and the financial burden on airlines and insurers will just the tip of the iceberg.

When a single system failure can create this level of disruption, it highlights a deeper reality

When your customers can’t place orders, access services, or communicate with you, what happens to your business?

Sales stop, customer frustration grows, brand trust takes a hit, and soon enough, your competitors are reaping the rewards. Without clear, resilient contingency plans, the knock-on effects compound—from missed revenue and operational delays to damaged reputations and spiralling costs. The stakes are high, and preparation isn’t optional.

Having an MSP behind you that is prepared, has robust backups, real-world experience, and communicates with you before, during, and after emergencies could be the difference between your business weathering the storm or being left grounded.

So, next time you think about IT resilience, remember Antalya Airport—and maybe ask yourself: would your business be handing out water and answers… or just silence and blank stares?


Your customers are counting on you. Don’t wait for disaster to expose the cracks in your defences. Partner with Microbyte and ensure your business stays operational, trusted, and one step ahead—no matter what comes your way.

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